BY MIKE DRAPER The most important thing to understand about branding is that it’s not about getting your target client to choose you over another contractor. It’s about getting him or her to view you as the only one who can provide the renovation of his or her dreams. In order to succeed in branding,[…]


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BY MIKE DRAPER Target your market To figure out where to target your marketing efforts, ask yourself the following questions: • Where would I find my target client? At the golf club? At the nursing home visiting their parents? Running back and forth from a daycare or school? • When they are not speaking with[…]


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Mike Draper writes a 3 part series on how to build your brand for Canadian Contractor Magazine. If you haven’t catcher it there, take a look! PART 1 By Mike Draper One of the biggest challenges facing the renovation industry in Canada is the lack of a common trusted “brand.” Ask a hundred different homeowners[…]


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Solving Homeowner Problems Part 4

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This is the 4th part of the video interview with Mike Draper. Here, Mike chats with Rob Koci of Canadian Contractor about the “follow up” stage of solving problems with clients. We hope you enjoyed this 4 part series on dealing with homeowner problems.


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Solving Home Owner Problems Part 3

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Canadian Contractor’s Rob Koci continues his chat with Renovantage contractor coach Mike Draper about how to solve problems – and avoid relationship-damaging conflicts, with homeowners and clients. Next week is our 4th and final video in this 4-part series on dealing with homeowners. It will discuss the importance of following-up


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